Social Media

How To Run a Successful Facebook Ads On a Small Budget?

There are over 1.86 Billion Facebook Monthly Active users worldwide.

It is very likely that your potential customers are among them. Therefore, Running Facebook advertising makes a lot of sense. You should allocate a marketing budget for these campaigns.

But what if you only have a small marketing budget to work with? Does this mean that you shouldn’t start Facebook marketing at all? Absolutely not – you can run Facebook campaigns from $1 that still can get results. If You Do It Properly

Does this mean that you shouldn’t start Facebook marketing at all? Absolutely not – you can run Facebook campaigns from $1 that still can get results. If You Do It Properly

Absolutely not – you can run Facebook campaigns from $1 that still can get results. If You Do It Properly

Getting started

So, your business website is live and you are ready to start marketing your business. What’s next? Your next step would be creating a business Facebook page and a business advertising account.

A business advertising account keeps your personal Facebook account separate from your business and it allows you to assign multiple account administrators that can also work on your ads.

You can use the link below to set one up by following Facebook’s step-by-step instructions – it’s really simple and straightforward.

Now you are ready to run your Facebook ads!

Creating a free post

But first, let’s start with some activities that don’t cost any money – just time. Let’s create a free public Facebook post about your business. Below are the recommended character counts and video duration for Facebook posts:

  • Ideal length of a status update (Facebook post): 40 characters.
  • Ideal length of a video: 30–45 seconds long.

Add a good quality image that has been well-optimised and looks enticing. The best image size as recommended by Facebook is 1200px x 628px. now it don’t have to be exact the same size.

In your post, include a link to your website or your business phone number.

How do you make sure as many people as possible see this post? To start with, you need to engage with your potential customers.

Building engagement

Facebook engagement metrics include likes, shares, comments, and clicks. When people engage with your post in one of these ways, their actions will often show up on their friends’ news feeds, making your post visible to all their friends – which helps your brand awareness.

These days, organic (unpaid) Facebook reach tends to be very low, but it still makes a good starting point and it doesn’t cost you anything other than time.  You can build some free engagement by asking your employees to like your page. You can also send an email to your client database to let them know that you are now on Facebook and ask them to like your page to keep up with your latest company news and promotions.

Launching a paid campaign

Now, let’s start your Facebook paid campaign.

On your Business Manager homepage select your advertising account and then “create campaign”:

Next, choose your campaign objective from the options below:

Facebook Ads On Small Budget

The “boost your posts” option is the best starting point if you are new to Facebook advertising and have a modest marketing budget. The easiest way to do this is clicking on “boost post” button under your post:

Facebook Ads On a Small Budget

The minimum daily budget that Facebook allows is $2. How many “likes” might that buy, you may ask? Depending on the industry, the content of your post, and your target audience, you could pay anything from around 1c to $4 or more per like.

You might ask, who needs these “vanity metrics” like likes and shares anyway? The answer is – anyone and everyone who is determined to get the most out of their Facebook marketing dollar. You can use these metrics and audiences to build out your future campaigns and extend your reach.

Now, How to make Facebook Ad On  Small Budget Successful

Try spending closer to $10-$15 a day for a week or two and find out what you can achieve with this budget. Compare your results with what you saw from the lower spend and decide which fits best with your business and your goals. You can also try using different types of content and images, and testing various target audiences. The engagement volume of your posts is a good indicator of the quality of your audience

Don’t Target Too Many People

This trap is easy to fall into if you’re new to Facebook advertising. Facebook boasts a ridiculously vast amount of targeting options and don’t think by reaching more people you can Increase your sales or get more fans. You probably saw some ads on Facebook which you are not Interested in but still not sure why you are seeing it that’s because Someone not targeting their ads properly or its just large company with  thousands to spend on one campaign

You’ll want to pay attention to a few things when you’re outlining your general targeting, but always keep in mind that wasted impressions are wasted money.

Age Range: Make sure the age range you select is as close to your target demographic as possible. It sounds like a no-brainer, but the last thing you need is to be showing up to people who don’t understand or have any relevant use for your business.  

Interests: Targeting vague interests that are “kind of sort of” like what your audience might be into is a mistake. If you’re selling boats, you wouldn’t want to target everyone who likes the beach. but you can target who like boats or maybe fishing(depends on the kind of boat you are selling)

Spend the majority of your time making your targeted interests as relevant to your desired audience as possible. With interest targeting, it’s easy to get stuck in the broad-thinking mindset. Really take the time to envision yourself as your targeted user. Brainstorm all of the possible topics relevant to this user and search for them. You’ll find that a few specific interests are better than a dozen extremely broad ones.

Location: Targeting outside of your market can be another costly error. If your audience is only located in a certain state, don’t target the entire U.S. This may be one of the biggest rookie mistakes in the game because the specificity of being able to target with such impressive granularity is absent on other platforms.

If your core demographic is English speaking (or any other language), you’ll certainly want to include that as well. Selecting a language or number of specific languages is critical to trimming down your Facebook audience. It will allow you to further define the type of individual who will be most likely to be interested in you.

Ignoring Reach: Keep an eye on the “estimated audience reach,” as this will let you know your approximate audience size. If you’re advertising Zumba lessons in small town U.S.A – population 12,000 – your audience size of 25 million is just stupid. Keep an eye on the meter as you make changes to the targeting, it’s important to know which variables have a significant impact.

Using engagement to build target audiences

One of the great things about Facebook advertising is the fact that you can create a number of different target audiences for your ads, based on people’s engagement with your page.

For example, you can create an audience consisting of people who have liked your page and then use it to create a lookalike audience.

So, as you can see, you don’t need a massive budget to start Facebook marketing – you can boost your posts for as little as $1 a day, but sticking to this budget will probably mean it takes you a long time to build a large fan base

Summary: Facebook Ads On a Small Budget

  • Create a Facebook page and a business advertising account.
  • Post about your business or product you want to sell, It could be a video, picture or link to your website page.
  • Try spending closer to $10-$15 a day for a week.
  • Target your audience wisely, and only choose audience with related intensest.
  • Choose Your Audience Location Wisely. Don’t Target people outside of your city or town if you are not selling there.
  • keep your fans engage and re-target your potential customers
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