What is The Most common mistake most people make when they pick a Niche?
Well choosing the wrong niche.
There are a number of reasons why a particular niche or topic could be the wrong one.
It may be that you are not passionate enough…
You don’t know enough about the topic you choose or it’s just too difficult to make money in that Niche (or you don’t know how).
What usually happens is people spend a lot of money or just invest an insane amount of time blogging in the wrong niche.
Then after a year or so they realize that they have completely wasted their time.
It usually goes one of two ways.
[alert-success]You picks a niche you love to write about and don’t realize that there’s no money to be made. A few months or even a few years down the line you realize that the niche you chose isn’t going to make much money for you.
Sure, it may be fulfilling but here’s a fact – money makes the world go round and it’s near impossible to live without it.
These financial strains inevitably lead to serious family problems and end up resulting in losing the freedom that the blogger set out to achieve in the first place.[/alert-success]
[alert-success]Someone picks a niche and decides purely on the basis of profitability. A few months or years down the line they realize that they have no love for that niche and they begin to alienate their following.
Here’s the truth that you need to take heed of – when your hearts not into something people can tell and that’s when it all starts to go down hill.
Sure, it’s possible that the blogger could be the type of person that hides that type of thing very well but ultimately the lack of motivation and drive kicks in. Then it all falls apart.[/alert-success]
What does all this mean to you?
I want you to succeed.
I’ve experienced both scenarios and I can tell you – it’s not fun.
The chances are that the decision of which niche to blog about could affect the next 5-10 years of your life if you’re in it for the long haul.
That’s a long time!
You need to have enough passion and drive to keep going and you need to be able to make enough money to give you the financial freedom that you always wanted.
That’s why you need to make an informed and logical decision – just picking out of a hat won’t work.
You’ve got to take everything into account and when I talk through the individual things you need to consider, keep in the back of your mind the thought that these are ALL things you need to take into account at the end.
If you are struggling for ideas to start with – don’t worry, I’ll show you where to find ideas to inspire your decision.
This is your future, let’s make it a great one….
What are you passionate about?
This is the most important question to ask yourself and if you’re not passionate about the niche that you’re blogging in then that’s a very bad sign.
I truly believe that passion is a key factor for success.
Passion keeps us motivated, passion stops us from giving up and passion helps us to keep us interested in learning and developing our skill sets within a particular niche.
There is another reason why this is important as well – when you’re not passionate about the topic that you’re blogging about, your readers can pick up on it.
And if you don’t really care all that much…
Can you honestly expect your readers to care that much either?
Is the niche profitable?
We’ve got to be brutally honest here – most of us aren’t into blogging because it’s a hobby (although it sure feels like it).
A lot of us are in it to make a living, put food on the table, pay the bills and look after our families.
Which means that the next question you need to ask is – is the niche profitable?
It’s also worth thinking about not only whether it’s a profitable niche but also how difficult is it to get to the point of profitability?
Without a doubt, there are niches all over the spectrum in terms of profitability and difficulty of creating a profitable blog.
Here are a few factors to think about:
- Your resources
- Ease of attracting advertisers
- Available affiliate programs and CPA offers
- Are other people making money?
- What is the competition like?
When I say “are other people making money?” I’m talking about regular bloggers like me and you rather than big publications that have a huge financial backing and huge online presence.
Let’s take video games as an example.
IGN, Metacritic, Game Spot and CVG would all me good examples of big publications.
These would also be good examples of competitors in that niche, especially the ones that will most likely be competing with you in organic search.
On the other hand…
If money isn’t a key motivator then you won’t need to worry about it, but if it is, then you’re going to need to make sure you truly understand whether you can make money in that niche.
You don’t want to spend the next 8-12 months trying to make money, failing only to realize that you can’t make enough money to make it worthwhile.
What are your strengths?
I’ve put this after passion and profitability because I’m a big believer that anyone can do anything that they put their mind to.
If you are passionate about something and you have the profitability factor then there’s nothing you can’t accomplish.
Although, that being said it does help a lot if your strengths and expertise are related to the niche that you’re blogging about.
Is your niche too ‘niche’?
The unfortunate truth is that some niches are just too small and growth will plateaux at a certain point, you’ll struggle to increase your traffic and you’ll run out of content ideas.
Google Keyword Planner will give you some idea of how many people are searching for particular keywords which are a good benchmark.
Although, these figures are only estimated so they should only be used as a guide.
You also need to look at the competition, the fact that competitors exist is usually proof that it’s worth your time.
That being said, if too many of your competitors are extremely popular publications then you’ll run into difficulty because competition may just be too strong.
Another thing to look for is whether there have been books published within your niche/topic area.
If these books have been backed by big publishers like the Penguin Group or Wiley then it’s a safe bet that there is a decent amount of people that want to learn more which can make for a great topic to blog about.
These companies won’t invest if there isn’t a market for the book.
What can you bring to the niche?
This is another good question to ask because it can be another deciding factor.
You may feel like you will just have more to offer certain topics. Which can be a great asset moving forward.
That being said, don’t worry if you don’t think you have anything fresh or new to bring to your niche because that’s not always a prerequisite for success (although it does help).
Copywriters have known this for years and big business seems to be catching up – you don’t have to be unique to create a successful blog, just do what you do better than your competitors.
What’s holding you back?
There are plenty of things that can stop us from moving forward with a project, whether It be a blog, product or anything else.
Usually, it’s our fears that immobilize us.
You may fear uncertainty, you may fear to do well (it does happen, more often than you may think) or you may feel that there is a significant amount of risk involved.
Sure, you could take the plunge and fail but you’d feel better knowing that you gave it a shot.
You could also be successful and your decision could change your life forever.
Facing your fears is good for you.
How to find niche ideas?
There are plenty of blog posts floating around on the web that you can find easily through Google but there are a number of other resources that you can use to get some great ideas:
For some bloggers, Amazon is at the core of their monetization strategy or even the reason why they decided to set up their blog in the first place.
Amazon is one of the most trusted retailers in the world and that fact is why simply recommending a product on Amazon can lead to more people purchasing a product.
The Amazon Best Sellers list covers every category that Amazon currently does, there’s hot new releases, top rated and other subsections that you can use.
If people are selling a product within a niche, chances are that the niche is big enough to invest your time in.
It’s also a good source of inspiration.
Another well-trusted brand and it goes to show when people consistently purchase products off eBay that are sometimes up to 80% cheaper elsewhere.
The categories section is a great place to go for inspiration.
Looking through lists of magazines on the web or at your local news retailer can be a good way of getting inspiration and highlighting profitable niches.
Although it’s worth being careful here because when there is a lot of magazines in a single niche, it’s big business but it’s also going to be competitive.
Especially from a blogging perspective since most magazines publish content on the web which you would be competing with directly in search (that’s if you’re planning on using search engines as a traffic source).
Choosing the right niche for your blog is important.
Pick the wrong niche and you could just end up wasting an incredible amount of your time, and also a lot of money.
The truth is that building a successful blog takes time and you need to be in it for the long haul.
By thinking about how passionate you are, what your strengths and which niches are going to be profitable you can cut out a lot of the disappointment and put yourself on the right track from the start.
Do you have any tips to add?
I’d love to hear more about them in the comments below.